DFC ERGO Well being Insurance coverage Ltd., formerly called Apollo Munich Wellness Insurance Company, has declared the launch in their new model campaign Bad Information Good News’. The marketing campaign characteristics actor Nawazuddin Siddiqui and talks with regards to the acquisition of Apollo Munich by HDFC Ltd. in the General Insurance coverage sector and the strategies it is going to benefit the present along with the new prospects of HDFC ERGO Overall health.
Conceptualized by Mullen Lintas, the Poor Information - Great news’ campaign builds a narrative by way of two marketing campaign videos all over patients who may have encountered well being emergencies. The movies element Nawazuddin inside a double purpose as two different journalists a single who stories the Badnews for youunfortunate events that folks should face as a result of a wellness unexpected emergency and another who counters him to deliver the Good News’ of Apollo Munich (now becoming renamed to HDFC ERGO Wellness) along with the extensive suite of Gains which happen to be now accessible to The shoppers, because of the acquisition. Packed with humour, the films close with the tagline India has become Sensation Far better’ to highlight Apollo Munich’s know-how and HDFC’s belief.
Commenting to the launch of the marketing campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Wellness Insurance coverage Ltd said, The acquisition of Apollo Munich Wellbeing Insurance policies by HDFC Ltd., led towards the generation of a fresh entity, HDFC ERGO Health Insurance plan. This merger will supply sizeable Positive aspects to our present & potential shoppers. Believe in, Transparency and Fairness throughout all stakeholders are within the core of your entire HDFC Team and is a promise by HDFC ERGO Wellbeing Management to every one of our policyholders. More, lots of HDFC ERGO Typical’s very best procedures, which include ten,000+ cashless community hospitals, industry top turnaround time for cashless claim settlement, seamless on the web coverage issuance and 24x7 customer support helpline are now being adopted by HDFC ERGO Wellbeing to deliver a noticeably better encounter to all our consumers. Our new TVC is strategically executed to be sure buyers are made nicely aware of the advantages this acquisition has to offer them. We hope to provide this Excellent news’ and make our existing & new clients feel better.
Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas reported, Our undertaking was to make a higher impact marketing campaign to convey the most significant news in General Coverage of Apollo Munich currently being renamed to HDFC ERGO Wellness and the advantages this acquisition will supply to the people. We needed provide the brand a singular strategy and put out a litter breaking marketing campaign. The starting point was that individuals only visualize Wellness Coverage after they come upon any an unfortunate incident linked to health and fitness about them. And also to convey this information, we roped in Nawazuddin Siddiqui. Consequently the marketing campaign notion of Poor News Good News’ was born. We're absolutely sure this marketing campaign would do exactly that in addition to build a strong resonance of HDFC ERGO Wellness with Overall health Coverage.